The maximum return out of your online visitors?
A website or webshop is not an end in itself, but a mean. The underlying goals include sales, leads, or newsletter subscriptions. These objects are referred to as “conversions.” By “conversion optimization”, we try to achieve goals at the lowest possible cost. How do we do this? Below we describe the main activities:
At the start of a conversion optimization process, Trender first runs through the entire website. Here we check more than 100 points that influence the conversion rate. For example, some sites do not work properly in some browsers. Or the technique does not allow the measuring of conversions well (yet) . The solutions to these problems are worked out and resolved, often together with the web builder.
Website statistics contain detailed information about the performance of a website. Visitors are divided into segments to visualize how they navigate through the site. Do you know where your conversions are coming from? Or better yet, where they dropped out during this process? With the use of e.g., Google Analytics, these questions can be answered. As an Analytics Qualified Individual, we have extensive experience in analyzing the data and taking the appropriate conclusions.
Conversion optimization is typically used in conjunction with search engine marketing or webshop optimization. An ad campaign is better adjustable when your visitors are monitored, which improves the return on investment (R.O.I.).
By keeping statistics monitored closely, we can respond to trends. Errors are found easier so they can be resolved adequately.
Online tests are an important part of conversion optimization. Often websites are customized based on assumptions, but a test can tell exactly which variant performs best.
By testing different variants to e.g., 50% of the website visitors, it becomes clear which option works better, regardless of trends or external factors. The best performing variant can then be carried out (and will be further enhanced).
Through various tools, Trender can test almost anything from call-to-action to complete website redesigns.
