Third-party cookies are an ideal for marketers, but a nightmare for internet users' privacy.
More and more browsers, software and smartphones are starting to block these types of cookies. The latest iPhones ( iOS 16.4 and above) already no longer accept third-party cookies and those visitors are therefore unmeasurable. Server Side Tagging is the solution to keep your tracking 100% accurate.
- Interesting to be able to measure more visitors.
- The solution to the demise of third-party cookies
- Works perfectly with options 3 and 4.
- View the explanation here (though technically).
Please note that there are costs involved. For most websites, this is between €50 and €100 per month (via the Google Cloud) or € 22 and €57 (via Taggers.io)
At Trender, we provide a professional and efficient implementation of Server Side Tracking. So you can concentrate on growing your online presence, while we take care of the technical details.