Cookies & Google Consent mode V2
Trender is not a legal firm and does not provide legal advice. We do provide technical implementations required for AVG/GDPR compliance.
Option 1: No cookie bar (€ 0.00)
1A: Do not set cookies
No bar needed but also no data and data to adjust the website on.
1B: Do set cookies - Without cookie bar
Maximum measurement but in violation of AVG/GDPR legislation. However, without adjustments, Google Analytics will work in a very limited way.
Trender can specify for Google Consent Mode V2 that people have always 'agreed' (without it taking place), so that everything is measured to the maximum. Setting this up is a one-off €42.50 but is discouraged because it would be knowingly breaking the law.
Option 2: Informative cookie bar
Equates to option 1B. Do measure maximum, but in violation of legislation.
The cost for this option is €85 for setting up the cookie bar and 'always agree' for Consent Mode V2.
Option 3: CookieBot or other (external) tool
- Fully compliant with legislation.
- Limited make up.
- Simple implementation.
- Not the most user-friendly (see video).
- Pay by how many subpages or number of users. With CookieBot, for example, this is per year:
€84 up to 70 pages.
€ 180 up to 350 pages
€ 360 up to 3500 pages
Set-up costs vary depending on the desired tool and the amount of script and components in the website. For CookieBot, this varies between €195 and €295, excluding monthly tool costs.
Option 4A: Custom cookie bar via Moove with java script code
The benefits:
- Maximum insight into statistics
- No limit on visitors or number of pages (as in option 3).
- This option is compatible with all methods of cookie loading, including Google Sitekit and Google Tag Manager (GTM).
- The cookie bar can be fully customised and configured (bar or wall)
- The 'agree' button can also stand out, so that people click it more quickly (and more visitors are measured, so better adjustment campaigns).
- Fully compatible with Google Consent Mode V2.
Tools used:
Trender mainly uses the Moove GDPR plugin to enable option 4. This does require the premium variant. This normally costs £59 per site per year. However, it can be purchased via Trender for £25 per site per year.
Total package: € 450 (one-off)
- Fully set up cookie bar
- Google Consent Mode V2
- Loading cookies depending on visitors' choices
- Comprehensive document detailing AVG/GDPR settings to hand over during any audit.
Option 4B: Customised cookie bar via Moove i.c.w. Google Sitekit or Google Tag Manager
The benefits:
- Maximum insight into statistics
- No limit on visitors or number of pages (as in option 3).
- This option is compatible with all methods of cookie loading, including Google Sitekit and Google Tag Manager (GTM).
- The cookie bar can be fully customised and configured (bar or wall)
- The 'agree' button can also stand out, so that people click it more quickly (and more visitors are measured, so better adjustment campaigns).
- Fully compatible with Google Consent Mode V2.
Tools used:
Trender mainly uses the Moove GDPR plugin to enable option 4. This does require the premium variant. This normally costs £59 per site per year. However, it can be purchased via Trender for £25 per site per year.
Total package: € 850 (one-off)
- Fully set up cookie bar
- Google Consent Mode V2
- Loading cookies depending on visitors' choices
- Setting up and organising all scripts via Google Sitekit and/or Google Tag Manager (GTM)
- Comprehensive document detailing AVG/GDPR settings to hand over during any audit.
Option 5: Fully customised
The benefits:
- All the advantages of option 4.
- Fully customised, everything is possible.
- Possible in combination with any platform/system.
Tools used:
The tool/solution is built entirely according to your requirements.
Subsequent costing: € 85 per hour
- Completely dependent on the exact requirements.
- Everything is worked out in advance in a customised quotation.
- From 20 hours (€1700+)
Server-side tagging: €495
Third-party cookies are an ideal for marketers, but a nightmare for internet users' privacy.
More and more browsers, software and smartphones are starting to block these types of cookies. The latest iPhones ( iOS 16.4 and above) already no longer accept third-party cookies and those visitors are therefore unmeasurable. Server Side Tagging is the solution to keep your tracking 100% accurate.
- Interesting to be able to measure more visitors.
- The solution to the demise of third-party cookies
- Works perfectly with options 3 and 4.
- View the explanation here (though technically).
Please note that there are costs involved. For most websites, this is between €50 and €100 per month (via the Google Cloud) or € 22 and €57 (via Taggers.io)
At Trender, we provide a professional and efficient implementation of Consent Mode v2, allowing you to focus on growing your online presence while we take care of the technical details.